k
kritak
$ cat brand.md

Brand

How to talk about Kritak, what to put on a slide, and where to find the assets.

Logo

The mark is a lowercase k monogram inside an indigo square frame, with a blinking saffron cursor. It works at every size from 16px to 512px without losing legibility.

k
16px
k
32px
k
64px
k
128px

Wordmark

Always lowercase. Set in JetBrains Mono Medium. Letter-spacing: slightly tight (-0.01em).

kritak

Colors

Two ramps: indigo (ink) for surfaces and text, saffron for accents and the brand mark. Greens, reds, and blues from Tailwind's palette are reserved for semantic UI states only.

Ink 950
#0f1224 · Dark mode background
Ink 900
#1a1f3a · Primary indigo · logo bg
Ink 600
#3f4d72 · Body text on light
Ink 200
#cdd2e0 · Borders on light
Saffron 600
#d97706 · Hover · accent
Saffron 500
#f59e0b · Primary saffron · cursor
Saffron 100
#fef3c7 · Light surfaces
Saffron 50
#fffbeb · Page background

Typography

Display & UI
JetBrains Mono

Headings, navigation, eyebrow text, code. Always lowercase for nav and code-like text. Sentence case for headings.

Body & prose
Inter

Long-form content, descriptions, body text. Variable font weights, regular reading rhythm.

Voice

  • Direct, not breathless. “Devin writes code autonomously” — not “Devin revolutionizes software engineering as we know it.”
  • Curated voice, not crowdsourced voice. We take a position. “This is the right tool for X but not Y” beats “a powerful solution for many use cases.”
  • Show the seams. Where an agent falls short, say so. The credibility of the praise depends on the credibility of the criticism.
  • Terminal-flavored chrome, plain-English content. $ prompts and cat file.md are fine for UI chrome and headers. Curator notes are normal English prose.
  • Sentence case everywhere. “Featured agents” not “Featured Agents.”

The name

“Kritak” comes from Sanskrit and means “the made one” — something brought into existence to act on behalf of another. Pronounced krit-uck, with a soft a like in “cup.”